This is not our typical blog post content as it is not solely guitar-related, however, as a small business this topic is near and dear to us!
As we near an entire year of enduring a worldwide pandemic, the convenience found in ordering something on your phone and having it delivered to your home has become an option most businesses now offer!
Supporting local businesses has always been important, but it has become more crucial now than ever. Small businesses have been struggling. The on set of the pandemic has made entrepreneurship more challenging then ever before. Local businesses define your region and are the backbone of every community. The best way to take preventative action against losing the option of having local businesses to shop from is with your money. Here are 5 great reasons why you should buy local!
The Money is Directly Creating A Job And Income.
Every dollar a small business takes in translates into a job for a family or person. Most small businesses are family operated so everything revolves around trying to take care of the business. Small businesses also usually employ other locals so the chain of a small business’s income helps many local families and individuals.
The Money is Staying in the Community
When purchasing from big international chains, the money is usually going to a huge corporation with billions in cash and assets – further lining the pockets of the richest. When you spend it in your community, you know who the money actually goes to. With most small community businesses helping with and sponsoring community events – the money always comes back to the community.
The Sales Mean More to a Small Business
Small business owners are definitely more appreciative of customers for one sale than a big chain can be as one sale accounts for a much larger part of their entire income. The 2020 pandemic has also made running a local small business a challenging task – between lockdowns and restrictions, businesses just start getting clients back and have to, unfortunately, shut down whenever necessary. This is making customer retention itself extremely difficult.
It is Cyclical
Money always is spent locally to varying degrees, but it seems people have been trying more in recent years to keep their money in the local economy. One very good reason for this is that the money you spend at a local business will probably be spent at another local business and it will carry on – helping to stimulate the entire local economy, and likely coming back to you!
More Flexibility and Personalization in Services
When you call a local business, you can be quite sure you will not be talking to someone in a call center who lives and works across the country. You will be talking to someone you could go see in person to speak with - someone who cares about their business, their customer’s satisfaction and will likely go the extra mile to make their customers happy. Since many local businesses have begun offering their services online and adjusting to the times, it has become much easier to support local companies. Local business owners will be a lot more eager to put effort into satisfying their customers because each and every customer is crucial to their livelihood.
In summary, supporting local businesses means supporting local business owners, their employees, and their families. It is very important; it seems now more than ever!
If you love your community, support it at its backbone by shopping local.